--- title: "PickEat: Revolutionizing F&B Operations for Live Events in Italy" description: We transform food and beverage operations at live events in Italy, delivering seamless experiences for fans, maximizing profits for vendors, and providing data-driven insights for organizers. image: https://pickeat.it/hubfs/Pickeat-Classic.png --- [Go Back Up](https://pickeat.it/en/#top) [Skip to Content](https://pickeat.it/en/#body) [![Pickeat-P-White-1](https://pickeat.it/hs-fs/hubfs/Pickeat-P-White-1.png?width=50&height=50&name=Pickeat-P-White-1.png "Pickeat-P-White-1")](https://pickeat.it/en?hsLang=en) Toggle Menu - How it works Toggle children for How it works Main Menu (Press to Return) \> How it works - [Sport Events](https://pickeat.it/en/sport-events) - [Music Festivals](https://pickeat.it/en/food-beverage-operations-for-music-festivals) - [Exhibition Center](https://pickeat.it/en/food-beverage-operations-for-exhibition-centers) - [For attendees](https://pickeat.it/en/attendees) - Why PickEat Toggle children for Why PickEat Main Menu (Press to Return) \> Why PickEat - [Events we transformed](https://pickeat.it/en/our-events) - [Our mission](https://pickeat.it/en/our-mission) - [Our team](https://pickeat.it/en/our-team) - [Contact us](https://pickeat.it/en/contact-us) - - [English](https://pickeat.it/en/) - [Italiano](https://pickeat.it) ![Vendor coordination](https://pickeat.it/hs-fs/hubfs/Vendor%20coordination.png?width=1280&height=960&name=Vendor%20coordination.png) # Disrupting Event Food & Beverage Operations PickEat transforms food and beverage operations, delivering seamless experiences for fans, optimized profits for vendors, and powerful insights for organizers. [Try now](https://vendor-assessment-51.lovable.app/) [Contact us](https://pickeat.it/en/contact-us?hsLang=en) [Next Section](https://pickeat.it/en/#main) ### Our Partners - ![UYBA](https://pickeat.it/hs-fs/hubfs/UYBA.png?width=206&height=206&name=UYBA.png) - ![Cuneo Volley](https://pickeat.it/hs-fs/hubfs/Logos/Cuneo%20Volley.png?width=206&height=206&name=Cuneo%20Volley.png) - ![Cento](https://pickeat.it/hs-fs/hubfs/Logos/Cento.png?width=206&height=206&name=Cento.png) - ![Monferrato Basket](https://pickeat.it/hs-fs/hubfs/Logos/Monferrato%20Basket.png?width=206&height=206&name=Monferrato%20Basket.png) - ![WSU (2)](https://pickeat.it/hs-fs/hubfs/Logos/WSU%20(2).png?quality=high&width=338&height=338&name=WSU%20(2).png) - ![Il Mercatino del gusto](https://pickeat.it/hs-fs/hubfs/Logos/Il%20Mercatino%20del%20gusto.png?width=206&height=206&name=Il%20Mercatino%20del%20gusto.png) - ![Rossofood](https://pickeat.it/hs-fs/hubfs/Logos/Rossofood.png?width=206&height=206&name=Rossofood.png) - ![Anduma Cafè](https://pickeat.it/hs-fs/hubfs/Logos/Anduma%20Caf%C3%A8.png?width=206&height=206&name=Anduma%20Caf%C3%A8.png) ![Hero - organisers](https://pickeat.it/hs-fs/hubfs/Hero%20-%20organisers.png?width=1280&height=960&name=Hero%20-%20organisers.png) OUR MISSION ## We Make Events Effortless. Long queues and wasted opportunities are costing fans their experience and vendors their revenue. PickEat is here to change that, delivering effortless event experiences for everyone involved. ### Change the game: - Attendees hate queues - Vendors lose revenue from inefficiencies - Organizers lack control over operations. [Try now](https://vendor-assessment-51.lovable.app/) Our Secret Sauce ## How We Deliver the Future of Events PickEat is built to address the inefficiencies plaguing event food and beverage operations. Our technology ensures fans are served faster, vendors operate smarter, and organizers maintain complete control—delivering an unparalleled event experience. - Our tech - Analytics - We're fast - Our community Our tech #### For the ecosystem We start by mapping the venue and vendors to allocate pickup points and design a personalized customer journey. Vendors can receive both orders and pre-orders, optimizing business operations and kitchen workflows. All cashless ![Hero - organisers](https://pickeat.it/hs-fs/hubfs/Hero%20-%20organisers.png?width=1280&height=960&name=Hero%20-%20organisers.png) Analytics #### Smarter Insights, Better Decisions With PickEat analytics, both vendors and organizers gain access to actionable data that improves day-to-day operations. From real-time stock levels, sales, and menus to strategic business insights for organizers— Designed for those already planning tomorrow’s event. ![Complete control](https://pickeat.it/hs-fs/hubfs/images/Complete%20control.png?width=1280&height=960&name=Complete%20control.png) We're fast #### From Order to Pickup in 40 Seconds Fans can pre-book meals with PickEat, ensuring their food is ready when they are.  No queues, no delays—just a seamless, stress-free experience that lets them enjoy the event without missing a moment. The event in your hands ![1-2](https://pickeat.it/hs-fs/hubfs/screens/1-2.png?width=1094&height=1094&name=1-2.png) ![Vendors Organisers Page 1280x960 (1)](https://pickeat.it/hs-fs/hubfs/Vendors%20Organisers%20Page%201280x960%20(1).png?width=1280&height=960&name=Vendors%20Organisers%20Page%201280x960%20(1).png) Our community #### Beyond the Game PickEat enhances the fan experience with exclusive offers and personalized deals. From discounted bundles to invites for community events, we create opportunities to deepen fan engagement and loyalty. From fans to fans ![Challenge 4](https://pickeat.it/hs-fs/hubfs/Challenge%204.png?width=1280&height=960&name=Challenge%204.png) Who we serve ## Sport Music Exhibition venues [View our events and venues](https://pickeat.it/en/our-events?hsLang=en) ![ubi\_banca\_cuneo\_img](https://pickeat.it/hs-fs/hubfs/ubi_banca_cuneo_img.jpg?width=800&height=600&name=ubi_banca_cuneo_img.jpg) ### Arenas and Stadiums PickEat ensures fans enjoy every game moment while vendors maximize sales with efficient workflows and reduced queue times ![9](https://pickeat.it/hs-fs/hubfs/images/9.png?width=800&height=800&name=9.png) ### Festivals & Concerts PickEat scales effortlessly to handle high-demand environments. It delivers faster service and reduces waste while creating memorable fan experiences. ![11](https://pickeat.it/hs-fs/hubfs/images/11.png?width=900&height=900&name=11.png) ### Exhibition centers Exhibitions and trade shows demand precision. PickEat provides vendors with tools to manage high-volume orders, increase throughput, and offer seamless attendee experiences. ## PickEat in numbers % Of orders processed at events % increase in vendor revenue (up to). % Reduction in food waste. " Average order fulfillment time. BLOG POSTS ## Featured Articles View the Blog ![](https://pickeat.it/hubfs/Gemini_Generated_Image_4tnqof4tnqof4tnq.png) Food Waste Event Management Inventory Management Sustainability Pre-Orders Food Festivals Case Study Giacomo Perazzo 1/28/26, 10:30 AM 4 min read ### [The Paper Stock List Problem: How Events Waste 42% of Their Food (And Why)](https://pickeat.it/en/blog/the-paper-stock-list-problem-how-events-waste-42-of-their-food-and-why?hsLang=en) Read More ![](https://pickeat.it/hubfs/Progetto%20senza%20titolo.png) #eventtech #liveevents venueoperation sport sportbusiness mobilepayment #stadiumtech #revenueoperation Giacomo Perazzo 1/16/26, 4:24 PM 2 min read ### [Why Stéphane Schwander joined PickEat: Solving a problem the industry keeps ignoring](https://pickeat.it/en/blog/why-st%C3%A9phane-schwander-joined-pickeat-solving-a-problem-the-industry-keeps-ignoring?hsLang=en) Read More ![](https://pickeat.it/hubfs/Gemini_Generated_Image_gh1wxngh1wxngh1w.png) #eventtech #liveevents venueoperation sport sportbusiness mobilepayment #stadiumtech #revenueoperation Giacomo Perazzo 12/17/25, 2:15 PM 4 min read ### [The 20-Minute Problem: Why Stadiums Lose 85% of Potential Customers](https://pickeat.it/en/blog/the-20-minute-problem-why-stadiums-lose-85-of-potential-customers?hsLang=en) Read More ## Get in touch Contact Us ## Join the revolution! Let’s transform your event together [Next Section](https://pickeat.it/en/#main) --- [![Pickeat-White](https://pickeat.it/hs-fs/hubfs/Pickeat-White.png?width=250&height=250&name=Pickeat-White.png "Pickeat-White")](https://tech.pickeat.it) - [Organisers](https://pickeat.it/organizzatori) - [Vendors](https://pickeat.it/vendor) - [Attendees](https://pickeat.it/en/attendees) - [Events](https://pickeat.it/en/our-events) - [Mission](https://pickeat.it/en/our-mission) - [Team](https://pickeat.it/en/our-team) - [Blog](https://pickeat.it/en/blog) [Contact us](https://pickeat.it/en/contact-us?hsLang=en) PickEat s.r.l . All rights reserved